P E R S O N A L   I M P A C T

Personal Impact is an entity that gathers already existing courses focused on well-being and personal growth in Aalto University, Helsinki. The identity is an interpretation of a tool-kit where one can find different tools to build its own experience. It contains pieces (or symbols) representing the brand core values, that can be arranged in different ways according to the support its placed. Depending on its combination, it is possible to emphasise distinct attributes, giving a singular but also dynamic visual to the program.  
December 2018
graphic Identity, Print design, Illustration, visual design, Art direction, Poster, Printed matter